But first, objectives we love tackling.
Strategic Planning (Defining Goals & Objective, Position & Messaging, Market & Audience, and a plan of action)
Creating an integrated, intentional Content Strategy
Creating an integrated, intentional Advertising Strategy
Identifying Content Gaps
Engaging Audiences (Likes, Shares, Comments)
Building Brand Awareness (Reach & Impressions)
Driving Website Traffic
Generating Leads
Increasing Top of Mind Awareness to Current Customers & Prospects
Generating E-Commerce Sales
Solutions & Process
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Our strategic planning process serves as the critical foundation on how to achieve the organization's desired state. It's a dynamic, iterative process that empowers us to adapt and thrive in an ever-evolving landscape.
01 Foundation
Goals, Objectives
02 Position & Messaging
Brand Story, Mission, Values, Brand Archetypes, Value Proposition, Benefits Sought, Key Messages, Content Pillars, The Big Idea, Promotional Strategy/Offer, Tone of Voice, Mood Board
03 Market & Audience
Competitor Analysis, Keyword Research, User Personas, Industry Successes
04 Strategy & Plan of Action
Objectives with solutions, KPIs, Recommendations
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Creative
Social Media Management
Public Relations
Email Newsletter
Article & Blog SEO
Photography & Video Production
UX/UI Web Design & Development
Data Visualization & Reporting
Content Process
Strong content fuels all marketing activities, whether that’s creating a social media calendar, writing informative blogs to showcase your brand’s expertise, or building out content to support advertising campaigns to drive conversions.
Our goal is to create a content ecosystem that helps your audience understand your brand story and engage with your product or service in different ways. This results in continuous growth over time.
We’ll work with you to identify content pillars (your niche topics) and content channels (social media platforms, blogs, emails, etc), create engaging graphics, videos, and text, and schedule content for publishing.
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Paid Social
Paid SearchStreaming TV
Third-Party Ad Placement Network
Conversion Rate Optimization
Data Visualization & Reporting
Advertising ProcessUtilizing provided and created content, we execute the Advertising strategy identified in our Strategic Planning phase. Our focus is to influence your target audience's behavior by creating awareness, generating interest, and ultimately encouraging them to take a specific action. Channels can include Paid Search, Paid Social, Streaming TV, and other Third-Party Ad Placements.
Through Data Visualization and Reporting, we analyze KPIs and prepare comprehensive reports summarizing the campaign's results and insights. These reports are shared with key stakeholders to demonstrate the impact of our advertising efforts.